The diverse talents and networking of Pelly Design Management allows us to support many ventures. Click on any of these for a glimpse into some of these exciting activities:

Design Assessment
Continuing to set trends in the business of design, The Design Academy is raising the bar by partnering and advising with New Zealand talent on design capability audits for small and medium sized companies, as well as for large corporations. The Design Academy, Inc. has just completed a design audit with a major corporation to fully leverage their design value... [read more]

Launch Institute and Design Innovation
Innovation is a process many companies struggle to understand. Launch Institute works with companies to instill an innovation process that senses customer’s needs, creates a platform to generate new ideas and a process to evaluate and prioritize them. The Design Academy is working with Launch Institutes’ global team of highly experienced management and design consultants on expanding the design innovation process from concept to production.

The Design Academy has worked with Launch on empathic research, trend development and translation, and innovative concepts.

The Design Academy recently hosted a Westcoast “Learning Journey” for one of Launch’s clients. This Exploration provided key insights into trends in the softer side of health care and integrative medicine, and their translation into innovative, well designed environments, services, and products.


Better by Design
Better by Design aims to help New Zealand companies increase their exports and profits through the better use of design in their products and services.

The Design Taskforce report, Success by Design, published in 2003, recommended a range of initiatives and programmes be implemented to help New Zealand businesses become more design-capable. A $12.5 million budget over four years was approved by Cabinet, and early in 2004 a Better by Design team was established to deliver the programme and promote the strategy to export-focused businesses and the design community. The programme was publicly kicked off in March 2005 at the Better by Design conference in Auckland for which Chuck Pelly was a speaker. [read more]

We continue to work with Better By Design by providing programs that assist NZ companies to increase their design value.
www.betterbydesign.org.nz

BMW/DesignworksUSA
Having founded Designworks/USA in 1976 and eventually sold to BMW, Chuck Pelly continues to play a key consulting role with these world design leaders. [read more]

Magna International
The Design Academy has been working with Magna International on a lifestyle concept vehicle. "The whole purpose was to create a brand new niche for young and not-so-young people," according to Mr. Gingl, Magna’s executive vice-chairman. Magna would like to work with the big 3 U.S. car companies by helping them become more competitive in the North American market. [read more]


LA Autoshow

NCS | Natural Color System




CATTIVA Catamaran
CATTIVA, the 43 foot luxury catamaran, designed by Pelly, was recently relaunched in Christchurch, New Zealand after undergoing a major re-build at Ian Franklin’s Boatyard. She was sea trialed up the NZ coast to the Marlborough Sounds.  Thanks to the many sponsors including Aeristo leather who helped to make sure she was back to her original glory.  [read article]